What is Quote-to-Cash (Q2C)?

Quote-to-Cash extends Order-to-Cash upstream into quoting and contracting

Quote-to-Cash is the business process from initial quote to final payment, covering quoting, contracting, ordering, invoicing, and cash application. Q2C extends O2C upstream into quoting. Autonomous Commerce executes Q2C end-to-end, reducing quote response time from days to minutes and lifting quote-to-order conversion by 18 percent.

Quote-to-Cash in depth

By Go Autonomous · Last updated:

Key terms

CPQ
Configure-Price-Quote software that drives complex pricing in B2B sales.
Order management
Sub-term in the Order management category — define in body or link to related cornerstone.
Invoicing
Sub-term in the Invoicing category — define in body or link to related cornerstone.
Revenue recognition
Sub-term in the Revenue recognition category — define in body or link to related cornerstone.
Quote conversion
Sub-term in the Quote conversion category — define in body or link to related cornerstone.

Proof points

  • Orders processed in under 60 seconds end-to-end (Go Autonomous benchmark).
  • 18 percent quote-to-order win rate uplift after deployment.
  • 43 percent capacity released across order processing teams.
  • 60 percent throughput per employee gain on autonomous channels.
  • 99 percent first-time-right rate on autonomous orders.
  • Danfoss processes orders in under 1 minute across 26 countries.
  • 30B+ B2B transactions executed across the Go Autonomous customer base.
Industry citations: Gartner: CPQ Magic Quadrant. Forrester: Q2C transformation studies. Aberdeen: quote-to-cash conversion benchmarks.

Frequently asked questions

How is Quote-to-Cash different from Order-to-Cash?

Quote-to-Cash extends Order-to-Cash upstream into quoting and contracting. Q2C starts when a customer requests a price. O2C starts when a customer places an order. Q2C is broader and covers pre-order revenue motion.

What is a typical Q2C bottleneck?

The biggest bottleneck is quote response time. Manual quoting takes hours to days, during which buyers can shop elsewhere. AI-executed quoting compresses response time to minutes and lifts win rate by 18 percent on average.

Does CPQ solve Quote-to-Cash?

CPQ solves part of quoting (configure-price-quote). It does not handle unstructured quote requests arriving by email, nor does it cover the order, invoice, and cash application stages. Autonomous Commerce executes Q2C end-to-end.

Quote-to-Cash in action.

Book a 30-minute demo and see how Autonomous Commerce executes B2B transactions in your stack.

See it in Action

Quote-to-Cash in action.

Book a 30-minute demo and see how Autonomous Commerce executes B2B transactions in your stack.

See it in Action
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