Price Inquiry Automation

B2B price inquiry automation is the use of AI to respond to incoming customer price requests — by email, chat, portal, or other channels — without requiring a sales rep or customer service agent to handle each one manually. Autonomous price inquiry execution replaces the manual sequence: AI agents read the inquiry, retrieve the correct pricing from your live ERP data, apply all applicable rules, and return an accurate response to the buyer in seconds.

Go Autonomous reads pricing data directly from your ERP in real time. For each incoming inquiry, the AI identifies the customer account and retrieves the full applicable pricing context: standard tier, any customer-specific contract pricing, active promotional rates, and volume discount thresholds. All rules apply simultaneously. The price returned to the buyer is the same price a correctly informed rep would quote, applied consistently across every inquiry.

Inquiries involving non-standard pricing are surfaced in a supervised execution interface with the full context: the original inquiry, the account information, the specific item requiring judgment, and a recommended resolution path. The exception rate is low — the vast majority of price inquiries are handled by rules that already exist in your ERP.

Yes. When a buyer responds to a price quote with a purchase confirmation, Go Autonomous reads that confirmation as an order instruction and executes it — validating quantities, checking live stock, writing the order to ERP, and sending the order confirmation back to the buyer. The full path from price inquiry to confirmed order executes without any manual involvement at either stage.

Deployment connects to your existing ERP — SAP, Oracle, Infor, IFS, Microsoft Dynamics — and reads from your existing customer master, pricing master, and product catalogue. It does not require ERP migration or new pricing infrastructure. Most customers go live within 6 to 12 weeks of contract signature.

Go Autonomous receives and processes price inquiries from all inbound channels your customers currently use: email in plain text and with attachments, EDI price enquiry messages, customer portal requests, and structured messaging channels. The same pricing retrieval and response logic applies regardless of channel.

Pricing inconsistency from manual responses typically costs 1 to 3 percent of revenue on quoted business. At 100 million euros in quoted revenue, that is 1 to 3 million euros in margin leakage per year — invisible in any single transaction, significant in aggregate. When every response is calculated from the same live ERP data, the variation disappears and margin leakage from inconsistent manual pricing stops.

Sales reps who currently spend 3 hours per day answering price inquiries reclaim that time for prospecting, account management, and closing work. The high-frequency, low-complexity task that was consuming the most commercially valuable hours in their day is removed entirely. Their focus shifts to the work that creates pipeline — not the work that services existing customers at the commodity end of the interaction.