VELUX
From manual order entry to Autonomous Commerce, now live in 9 markets across Europe and the United States
“Scale without adding complexity.”
Silke Stehr, Managing Director, VELUX Germany
Silke Stehr, Managing Director, VELUX Germany
The VELUX Deployment
VELUX is a global manufacturer of roof windows and skylights. Their customer service teams processed B2B orders manually from email, across a mix of formats that no existing tool could handle at scale.
Go Autonomous deployed in Germany and has since expanded to nine markets across Europe and the United States.
A Scalable Email Order Solution Had Been Missing
A Scalable Email Order Solution Had Been Missing
The gap before Go Autonomous
Large partners had EDI. Everyone else sent email.
VELUX handled inbound B2B orders from a wide mix of formats, structures, and attachments. Each email required a person to read, validate, and enter into the ERP. As volume grew, so did the backlog.
Measured Outcomes Across Nine Markets
Measured Outcomes Across Nine Markets
Orders handled
Markets live
Decision autonomy
Orders fully autonomous
Partners Should Not Have to Change How They Send Orders
Partners Should Not Have to Change How They Send Orders
Why OCR tools could not scale
Flexible operations cannot depend on standardized inputs.
VELUX tested OCR-based solutions. To work reliably, they required partners to standardize what they sent.
Steffen Raddatz, Director for Global Digital Customer Service at VELUX: “We need a flexible solution that allows us to adapt to our partners and not the other way around.” Go Autonomous processes any format without requirements from the partner.
From One Pilot to Nine Markets
From One Pilot to Nine Markets
Live across Europe and the United States
No mapping. New customers activate without configuration.
Go Autonomous launched in Germany and scaled to nine markets without custom configuration per customer. In some markets, up to 30% of all order volume runs fully autonomous. Anders Hansen, ACP and SD lead at VELUX: “The benefit with Go Autonomous is that we don’t have to sit and map when we have new customers.”
What Changed When VELUX Deployed Go Autonomous
Scaled to nine markets without reconfiguration.
The platform expanded across Europe and the United States without additional headcount or custom setup per market.
Customer service shifted from entry to relationships.
Order entry runs on the platform. The team handles exceptions and focuses on long-term partner relationships.
New partners onboard without mapping.
Go Autonomous adapts to each partner’s format. No configuration needed. The platform handles the variance.
Order processing time dropped by 80%.
Processing time fell from five minutes to under one minute per order. The platform captures line items autonomously.