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Danfoss in Børsen: Autonomous Commerce Cuts B2B Interaction Time by 90%
Børsen, Denmark's leading business daily, has featured how Danfoss is using Go Autonomous to cut B2B customer interaction time by approximately 90%, from about nine minutes to roughly one minute. The article highlights Autonomous Commerce as a paradigm shift for industrial B2B operations.
Copenhagen, May 26, 2026 – Børsen, Denmark’s leading business daily, has published an in-depth feature on how Danfoss is using Go Autonomous to transform B2B customer interactions across its global operations.
The Børsen feature highlights the operational impact Danfoss is achieving with Autonomous Commerce: handling time on B2B customer interactions has dropped from roughly nine minutes to around one minute, a reduction of approximately 90%. The article frames this as part of a broader paradigm shift in how large industrial companies execute customer-facing commercial processes.
The shift matters because most B2B revenue still moves through unstructured channels, email, attachments, PDFs, and free-text inquiries, that legacy automation cannot interpret. Go Autonomous’ platform reads these inputs, applies the business logic that previously lived only in the heads of customer service representatives, and executes orders, quotes, and inquiries directly inside the ERP. The result is not a faster chatbot or a copilot suggestion; it is end-to-end execution without human intervention on the standard path.
For Danfoss, the outcome is measurable across speed, accuracy, and capacity. Customer-facing teams are freed from repetitive processing work and can focus on the high-value interactions that genuinely require human judgement. The Børsen article underscores a point Go Autonomous has been making to the market for some time: the bottleneck in B2B commerce is no longer the front-end customer experience, it is the manual workload sitting behind every order, quote, and exception.
Read the full Børsen article (in Danish): AI-værktøj barberer 90 pct. af tiden af Danfoss’ B2B-interaktioner
Read more about the Danfoss partnership: Danfoss streamlines order intake with AI-powered agents and Autonomous Commerce
Explore more success cases: goautonomous.io/success-cases
About Go Autonomous
Go Autonomous is an enterprise software company redefining how B2B commerce is executed, moving beyond enablement to deliver true autonomous execution. Founded in Copenhagen, the company builds an AI-powered “Execution Fabric” that carries out autonomous commercial processes end-to-end, handling quotes, orders, and transactions across channels.
Its platform connects systems such as ERP, CRM, email, and eCommerce to interpret customer intent, make decisions, and execute transactions autonomously in real time. Serving global manufacturers and distributors, Go Autonomous helps businesses decouple growth from headcount, reduce cost-to-serve, and accelerate order-to-cash cycles.
For more information: www.goautonomous.io
About Danfoss
Danfoss is a global engineering leader headquartered in Nordborg, Denmark. The company engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification across cooling, heating, water, and drives. With around 40,000 employees serving customers in more than 100 countries, Danfoss operates at the scale where small efficiency gains translate into significant business impact.
For more information: www.danfoss.com
