Why Is 90% of B2B Revenue Still Handled Manually? A New Partnership Changes That

IMPACT & Go Autonomous enter strategic partnership

Accelerating revenue flow and decoupling growth from cost-to-serve are the new business imperatives for manufacturers and B2B distributors today. Through this partnership, IMPACT and Go Autonomous empower organizations to deliver those goals with the Autonomous Execution Fabric.

The partnership between IMPACT and Go Autonomous addresses the structural inefficiency at the heart of B2B: while digital channels exist, 90% of B2B revenue remains human-facilitated, trapped in emails, PDFs, and unstructured data. This reliance on manual intervention creates a “hidden factory” of administrative work that slows the order intake, cash conversion cycles, and allows competitors to capitalize on sluggish response times.

In an era where B2B complexity often hampers growth, the partnership between IMPACT and AI pioneer Go Autonomous represents a pivotal shift toward Autonomous, agentic Commerce, enabling B2B enterprises to transform unstructured data into instant commercial action. It moves beyond traditional “input-output” automation to deploy an Autonomous Execution Fabric – a layer that ingests unstructured demand, absorbs process variance, and converts it into instant commercial action within the ERP.

“Autonomous Commerce isn’t just about speeding up workflows – it’s a strategic lever for faster revenue, optimized margins and reduced cost-to-serve. By unifying all B2B transaction channels into one intelligent layer, you drive speed, accuracy and scale.”

Troels Bille Haugstrup
CSO & Partner, IMPACT

High transaction volumes and complexity are barriers for scale

Go Autonomous is specifically engineered for complex enterprise environments where traditional automation fails because the process relies on “tacit knowledge” – the unwritten rules and context living in the heads of customer service representatives. Key segments include:

• Manufacturers & Industrial Leaders: Organizations where orders involve intricate line items, substitutions, and technical validation that typically require human “judgment” before entry into ERP systems.
• Wholesalers & Large-Scale Distributors: High-volume environments where “speed-to-quote” is the primary differentiator and where manual data entry errors directly erode margins.
• Customer Service-heavy Organizations: Enterprises looking to transform their service centers from “order takers” into high-value sales consultants by automating the manual “busy-work”.

Traceability and Safe Autonomy by Design

Beyond speed, the Go Autonomous platform introduces safe autonomy. Unlike “black box” AI, the platform creates a fully traceable execution layer that anchors every AI decision to enterprise data, ensuring adequate governance:

“Real enterprise autonomy requires trust. The platform’s architecture not only improves speed and reduces error rates but ensures that every autonomous or human action is auditable. This strengthens governance across commercial processes, making compliance simpler by design,” Troels Bille Haugstrup adds.

Beyond operational efficiency, the Go Autonomous platform creates a future-ready layer that integrates effortlessly with existing IT landscapes. It provides a level of oversight that manual processes simply cannot match. 

Together, IMPACT Commerce and Go Autonomous are building the infrastructure for autonomous B2B operations – powered by AI, designed for scale, and led by the best in the Nordics.

Ambitions are high

While billions of dollars in B2B transactions are already executed through Go Autonomous, the partnership with IMPACT was driven by IMPACT’s position as the leading B2B commerce consultancy in the Nordics.

Technology alone is not enough; implementing platforms and AI in complex enterprise environments requires more than just software; it requires deep domain knowledge and a proven track record of integrating commerce with core business systems. Simply put, it requires a new operating model.

“Go Autonomous chose IMPACT because they are a recognized authority and a trusted advisor in the Nordic B2B landscape. Their ability to bridge the gap between high-level business strategy and technical execution makes them the ideal partner to bring our technology to the ambitious enterprises in the region.”

Bjarke Ruse Sejersen
CEO, Go Autonomous